Brand Name Inspiration: Deconstructing Legendary Names
6 min read
Where did Apple, Teflon, and Nike find their titles? Discover the mythologies and legal accidents that birthed some of the most respected corporate identifiers in history.
1. Amazon: Choosing Scale over Product specificity
Jeff Bezos originally wanted to call his bookstore 'Cadabra'. Realizing the auditory phonetic resembled 'cadaver', he pivoting to Amazon—the biggest river system on Earth—reflecting his ultimate vision of scale.
Key Takeaway Summary
Focus on global metaphors that leave ample room for product evolution and international scaling.